Vodpod videos no longer available.
Media Bias 101 summarizes more than 25 years of survey research showing how journalists vote, what journalists think, what the public thinks about the media, and what journalists say about media bias. The following links take you to more than 40 different surveys, with key findings and illustrative charts.
Part One: What Journalists Think
Surveys over the past 30 years have consistently found that journalists — especially those at the highest ranks of their profession — are much more liberal than rest of America. They are more likely to vote liberal, more likely to describe themselves as liberal, and more likely to agree with the liberal position on policy matters than members of the general public.
Part Two: How the Public Views the Media
A wide variety of public opinion polls have documented the fact that most Americans now see the media as politically biased, inaccurate, intrusive, and a tool of powerful interests. By a nearly three-to-one margin, those who see political bias believe the media bend their stories to favor liberals.
Exhibit 2-1: The People and The Press, 1997
Exhibit 2-3: ASNE Journalism Credibility Project, 1998
Exhibit 2-4: The People and The Press, 2000
Exhibit 2-5: Gallup Polls on Media Bias
Exhibit 2-6: The People and The Press, 2003
Exhibit 2-7: Bias in the 2004 Presidential Campaign
Exhibit 2-8: Missouri School of Journalism 2004
Exhibit 2-9: American Journalism Review, 2005
Exhibit 2-10: CBS’s “State of the Media,” 2006
Over the years, the Media Research Center has catalogued the views of journalists on the subject of bias. In spite of overwhelming evidence to the contrary, many journalists still refuse to acknowledge that most of the establishment media tilts to the left. Even so, a number of journalists have admitted that the majority of their brethren approach the news from a liberal angle.
Exhibit 2-11: Institute for Politics, Democracy and the Internet/Zogby Survey
Exhibit 2-12: Coverage of the War in Iraq, 2007
Exhibit 2-13: Rasmussen Reports on Media Bias, 2007
Exhibit 2-14: Harvard’s “National Leadership Index” Survey (2007)
Exhibit 2-15: Sacred Heart University Polling Institute (2007)
Exhibit 2-16: Public Reaction to Media Coverage of the 2008 Primaries
Exhibit 2-17: Rasmussen Reports on Campaign 2008 Bias
Exhibit 2-18: Public Overwhelmingly Saw Favoritism For Obama
Exhibit 2-19: Pew Study Finds Media Credibility Plummets
Exhibit 2-20: Confidence In Media Hits New Low
Part Three: What Journalists Say about Media Bias
Exhibit 2-21: Trust and Satisfaction with the National Media (2009)
Exhibit 2-2: What the People Want from the Press
Media Research Center